The electric vehicle (EV) market in India just got a major addition with the launch of the MG Windsor EV. Positioned as a Crossover Utility Vehicle (CUV), the Windsor EV is set to bridge the gap between economical, entry-level electric cars and higher-end premium options. Developed by MG Motor, now in partnership with the JSW Group, this launch highlights a promising direction for sustainable mobility.
In this blog, we explore everything you need to know about the MG Windsor EV, from its design and features to its pricing and innovative Battery-as-a-Service (BaaS) model.
A Brief Overview
The MG Windsor EV is MG Motor’s third EV offering in India, following the MG ZS EV and the MG Comet EV. Inspired by the design of the Wuling Cloud EV, the Windsor sets new benchmarks in India’s EV market. Starting at an affordable Rs. 9.99 lakh (introductory ex-showroom price), this CUV integrates advanced technologies and a user-friendly ownership model.
Key Features at a Glance
Here’s what sets the Windsor EV apart from the rest of the pack:
- Battery-as-a-Service (BaaS): Reduce upfront costs by paying for the battery based on usage, starting at Rs. 3.5 per kilometer.
- Lifetime Battery Warranty: Exclusive for the first owners, this ensures peace of mind.
- Eco-Friendly Performance: Powered by a 38kWh or 52.9kWh battery, delivering an estimated range of 331 km to 449 km.
- Premium Comfort: First-in-segment 135-degree reclining Aero-Lounge seats.
- Intelligent Technology: Panoramic glass roof, 15.6-inch infotainment system, and over 80 connected features.
Design Details
MG stays true to its British roots, naming this CUV after Windsor Castle. The vehicle combines hatchback flexibility with MPV comfort. With a sporty and futuristic design complemented by features like:
- LED headlamps and tail lamps, integrated with smart flush door handles.
- R18 diamond-cut alloy wheels for added style.
- An Infinity View Glass Roof, enhancing cabin aesthetics and openness.
Tech-Driven Comfort and Innovation
What makes the MG Windsor EV a truly standout choice is its range of high-tech interiors and features, including:
- Infotainment & Connectivity: A massive 15.6-inch floating touchscreen, wireless Android Auto and Apple CarPlay integration, and a 9-speaker premium audio system by Infinity.
- Driver Assistance Features: 360-degree surround camera, tire pressure monitoring system (TPMS), and an electronic parking brake with auto hold.
- Smart Voice Commands: With Hinglish support for ease of use in India.
Driving Power and Range
- Battery Variants: Available in two configurations (38kWh and 52.9kWh LFP batteries).
- Driving Range: The smaller battery offers a range of 331 km, while the larger version extends up to 449 km on a single charge.
- Charging Options: Includes standard 7.4 kW fast charging (6.5 hours from 0 to 100%) and 50 kW DC fast charging (up to an 80% charge in 55 minutes).
The EV is powered by a 134bhp motor with 200Nm torque, ensuring a smooth, responsive drive across cityscapes and highways alike.
An Unbeatable Subscription Model
The Battery-as-a-Service (BaaS) program is a revolution for cost-efficient EV ownership in India. By separating the battery from the vehicle cost, MG has lowered the upfront price significantly.
This model is ideal for cost-conscious buyers looking to minimize long-term expenses, particularly given the reduced per-kilometer cost compared to internal combustion engine (ICE) vehicles.
Pricing and Variants
The MG Windsor EV is available in multiple variants to cater to different budgets and needs.
- Excite: Base model starts at Rs 9.99 lakh (introductory).
- Exclusive: Fully loaded variant priced at Rs 15.04 lakh.
- Essence: Premium variant offering additional features at Rs 16.14 lakh.
For elite buyers, the Exclusive Pro and Essence Pro variants with large battery packs (449 km range) are priced at Rs 17.24 lakh and Rs 18.31 lakh, respectively.
Why the MG Windsor EV Is a Game-Changer
- Affordable Sustainability: The combination of BaaS and lifetime warranties make EV adoption easier and cost-effective.
- Enhanced Safety: Includes six airbags, ESC, and a certified 60% buyback value after three years.
- Comfort Meets Convenience: Luxurious interiors paired with smart features ensure rides are enjoyable and stress-free.
Should You Consider the MG Windsor EV?
The MG Windsor EV offers high-end features and EV affordability like no other vehicle in its class. With a subscription-based battery model, lifetime warranties, and a stylish, functional design, it’s an excellent choice for forward-thinking urban families and professionals who prioritize sustainability without compromising on performance.
FAQs About MG Windsor EV
Q1. What is the starting price of the MG Windsor EV?
A. The MG Windsor EV starts at Rs 9.99 lakh, making it an affordable yet premium choice in the electric vehicle segment.
Q2. What is the range of the MG Windsor EV?
A. The MG Windsor EV offers an impressive range of up to 449 km on a single charge, ensuring a reliable and efficient driving experience.
Q3. What is unique about the Battery-as-a-Service option?
A. The Battery-as-a-Service (BaaS) option allows customers to purchase the car without buying the battery outright. This significantly reduces the upfront cost and lets users subscribe to a flexible battery plan based on their needs.
Q4. Does the Windsor EV come with luxury features?
A. Yes, the MG Windsor EV is equipped with premium features, including advanced infotainment systems, plush interiors, and cutting-edge safety technology for a superior driving experience.
Q5. Where can I book a test drive for the MG Windsor EV?
A. You can book your test drive directly on MG Motor’s official website.
Make the Switch
Experience the perfect blend of luxury, efficiency, and innovation with the all-new MG Windsor EV. Whether you’re an EV enthusiast or a first-time buyer, the Windsor EV is designed to meet your needs while keeping sustainability at its core.
Interested? Visit MG Motor’s official website to book your test drive or secure your Windsor EV now.
If you have further questions, feel free to reach out to your nearest MG Motor dealership!
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